![]() Therefore, entrepreneurs need to aim for differentiation in order to gain an uncontested market position.īlue Oceans are more than a natural wonder and a loophole for mass-market participants: It is an efficient strategy management tool that focuses on finding innovative business concepts and thus the key to success for adaptive companies. The hospitality industry experiences abundant growth rates, although it is one of the world’s toughest markets. ![]() 5.B MotelOne TripAdvisor overview I Abstract Overcome Key Organizational Hurdles Overcome Key Organizational Hurdles Cognitive Hurdle Motivational Hurdle Resource Hurdle Political Hurdle Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? A commercially viable blue ocean idea Four Action Framework Eliminate Reduce Raise Create Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be created that the industry has never offered? Which factors should be raised well above the industry’s standard? ![]() Four Action Framework Eliminate Reduce Raise Create You can download this presentation at: Please visit for more presentations on strategy, marketing, branding, and innovation
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